Shawty Redd (born Demetrius Stewart) is an Atlanta-based, Grammy nominated record producer,rapper, and songwriter. In November 2007, he gained fame when he produced "Sensual Seduction", the first single from multi-platinum rapper Snoop Dogg's Ego Trippin'. In addition to being a hit, it marked the official mainstream acceptance of this young producer’s return to a more complex Hip-Hop sound, one which borrows from other genres and utilizes a full spectrum of instrumentation. “In Atlanta, we were already known to do records like this, going back to the days of Kilo Ali and Raheem The Dream,” he explains “And everyone said that type of music wouldn’t come back in style. By Snoop doing it, he made it okay for everyone else to do it.” Prior to the West Coast co-sign, Shawty Redd, who always considered himself as much artist as producer, kept his more experimental tracks to himself.[citation needed]

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